If you need a dress for a wedding, gala, or formal dinner in the next two weeks, renting is often the smarter move than buying. Two services dominate this space: Rent the Runway (founded 2009) and Nuuly (launched 2019 by Urban Outfitters Inc.). They look similar on the surface — monthly subscriptions, designer dresses, free shipping both ways — but the practical differences matter more than the marketing.
After testing both services across three rental cycles each, here is the short verdict: Rent the Runway wins for formal events where you need a specific designer look and are willing to pay a premium per rental. Nuuly wins for everyday wear and casual-to-semi-formal events, especially if you want to rent multiple items at once for a flat fee. The rest of this guide explains why, with exact pricing, inventory details, and the pitfalls most first-time renters miss.
The Core Difference: Subscription Model vs. Per-Rental Pricing
Rent the Runway and Nuuly both operate on monthly subscriptions, but the economics diverge sharply depending on how many items you need and how often you rent.
| Feature | Rent the Runway | Nuuly |
|---|---|---|
| Monthly price | $94 (4 items) or $144 (8 items) | $98 (6 items) |
| Per-item cost (approx.) | $23.50 (4-item plan) | $16.33 (6-item plan) |
| One-time rental available? | Yes, from $30–$200+ per item | No — subscription only |
| Free shipping both ways? | Yes | Yes |
| Dry cleaning included? | Yes | Yes |
Nuuly’s $98 for 6 items works out to roughly $16 per piece. That is a strong deal if you need a full weekend wardrobe — say, two dresses, a jacket, two tops, and a pair of jeans. Rent the Runway’s 4-item plan at $94 costs more per item but gives access to higher-end designer labels like Marchesa Notte, Badgley Mischka, and A.L.C.
Inventory and Style Selection

This is where the two services target completely different customers. Rent the Runway stocks over 800 brands, with a heavy emphasis on formalwear, cocktail dresses, and occasion dressing. You will find Reformation, Shoshanna, Sachin & Babi, and Self-Portrait — labels that regularly appear on red carpets and wedding guest Pinterest boards.
Nuuly’s inventory comes primarily from Urban Outfitters, Anthropologie, and Free People — all owned by the same parent company. You will also find select third-party brands like Levi’s, Dickies, and Patagonia. The vibe is boho, casual, and streetwear-friendly. Formal gowns exist but are limited compared to Rent the Runway.
The practical rule: If your event is black-tie or requires a floor-length gown with a specific silhouette, start with Rent the Runway. If you need a midi dress for a rehearsal dinner, a jumpsuit for a birthday dinner, or a weekend capsule wardrobe, Nuuly is the better fit.
Size Range and Fit Consistency
Rent the Runway offers sizes 00–22 and includes a “size filter” that shows which items are available in your size. They also provide a “Fit Review” section where previous renters report whether a dress runs small or large. This is genuinely useful — I have avoided two ill-fitting gowns because of those reviews.
Nuuly runs sizes XS–3XL. The brands skew toward straight sizing from Urban Outfitters and Anthropologie, which can run small. Nuuly does not have a fit-review system. You rely on brand size charts. If you are between sizes, order up.
What Goes Wrong: Common Failure Modes
Renting a dress sounds simple. It is not. Here are the three most common mistakes I have seen — and made — with both services.
Mistake 1: Ordering one size only. With Rent the Runway, you can order two sizes of the same dress for $13 extra per size. Do this for any fitted gown. The difference between a size 4 and a size 6 in a silk slip dress can mean the difference between “wow” and “wardrobe malfunction.”
Mistake 2: Ignoring the rental window. Rent the Runway ships your items 4–6 days before your event and you return them within 4 days after. If your event is on a Saturday, your rental starts Tuesday. Nuuly gives you a full month from delivery date. Miss the return window with Rent the Runway and you pay a late fee of $15 per day, up to the retail price of the item.
Mistake 3: Not checking for stains or damage immediately. Both services inspect and clean rentals before shipping, but I have received a white blouse with visible lipstick on the collar from Nuuly. Photograph every item within 30 minutes of opening the package. If something is damaged, contact customer support immediately. Both companies have 24-hour windows for damage claims.
When NOT to Rent — Alternatives and Tradeoffs

Renting makes financial sense when you need a one-time outfit for a specific event. But there are clear cases where buying is better.
Do not rent if you will wear the dress more than twice. A black cocktail dress from Reformation costs $250 new. Renting it twice from Rent the Runway costs $188 (two single rentals at $94 each). Buy it. Same math applies to Nuuly — renting a pair of Levi’s jeans for three months costs $294. Just buy the jeans for $98.
Do not rent if you need alterations. Hemming a gown, taking in the waist, or adjusting straps are not options with rentals. If you are petite, tall, or have a non-standard body shape, buying and tailoring will always produce a better fit.
Do not rent if you are on a strict timeline with no buffer. Shipping delays happen. I have had a Rent the Runway order arrive one day late — the day of the event. The company refunded the rental fee, but I still had no dress for the wedding. If your event is non-negotiable, buy a backup dress from Nordstrom (free returns) or plan to rent two weeks ahead.
Return Policies and Damage Fees
Both services charge for damaged or lost items. The difference is in how they define damage.
Rent the Runway charges the full retail price for items returned with “irreparable damage” — holes, burns, heavy stains that do not come out in dry cleaning. They also charge a $15 restocking fee per item if you return it late but undamaged. I have seen reports of customers being charged $150–$300 for a stained dress that the dry cleaner could not fix.
Nuuly charges a flat $25 fee for “minor damage” (small stains, loose threads) and up to full retail for major damage. The retail price on Nuuly items tends to be lower because the brands are less expensive — most items retail between $50 and $200. That means your financial exposure is lower with Nuuly.
Key takeaway: Rent the Runway is higher risk if you spill red wine. Nuuly is lower risk per item, but you have more items in your subscription, so total risk can add up.
Verdict: Which Service Should You Choose?

For a single formal event — a wedding, a gala, a black-tie fundraiser — Rent the Runway is the better choice because the designer inventory is unmatched and the one-time rental option lets you avoid a monthly commitment. Pay the extra $13 to order a backup size.
For a month of varied events — a work dinner, a weekend trip, a casual date night — Nuuly wins because $98 for six items gives you a full wardrobe at roughly $16 per piece, and the boho-casual inventory fits everyday life better.
If you are between sizes or have a body shape that does not match standard sizing, buy your dress and get it tailored. Renting is convenient, but fit is the one thing you cannot fix with a rental.